The beginning of everything!
October 2014, Ascoli Piceno (Marche – Italy). Cleffy wins the StartupWeekend event and it’s the beginning of everything. The beginning of an idea, an adventure, a mission in the music world for 5 young Italian boys.
What the Startup Weekend is
The Startup Weekend is one of the biggest worldwide events dedicated to startups realized by Google for enterprauner. These events take place ina 54 hours span (from Friday to Sunday) and developers, designers, marketers and startup world passionates take part. All together with the purpose of sharing ideas, creating Team, realizing products and launching startups!
At Ascoli Piceno the event has been achievable thanks to Giovani Confindustria Ascoli Piceno organization and ISTAO foundation.
Cleffy’s Startup Weekend
For Clef (it was still called so), everything starts on Friday evening, with the presentation of the idea to all the participating people. A very brief 60 seconds pitch, with which they hint which was the problem they wanted to solve and the solution they intended to propose.
Once the ideas shows ended, Clef was judged by the other participants as one of the 10 ideas which will go ahead during the rest of the weekend. At that point the Team formation starts. And it’s from here that Davide’s, Marco’s, Matteo’s, Michele’s and Simone’s adventure starts.
On Saturday morning, the Team’s first decision is to change name, a more captivating name was needed. Having less that 48 hours remaining, the pick has been instinctive: Cleffy! Brief brainstorming and go to work. Marco and Michele realize the interfaces, Davide thinks up the slides and Matteo the graphic design. After 30 minutes we have the first Cleffy logo.
A little later the first pages start to take form…
We work without breaks, we compare with the others, we try to validate our idea and we prepare for the final presentation. And it’s in this manner that in less than 48 hours we manage to realize a working Cleffy demo. Davide also picks the soundtrack which will accompany us at the presentation “Back in Black” by AC/DC.
On Sunday evening we come in front of the committee: 5 minutes to display our work. And what better way to exhibit Cleffy, than to play some keys with a real instrument?
At the evening end the prizegiving. The committee evaluates Cleffy as the Startup Weekend winning idea.
It’s the beginning of everything…